SMARTELabel
Smart Electronic Shelf Label (ESL) and LCD Price Tags
SmartELabel is a solution to replace traditional paper price tags with digital & LCD shelf displays – so your Management/ Head Office can update prices and promotions instantly across stores, improve price accuracy, and support dynamic pricing strategies.
Real-time price updates
Promo scheduling
Boost in-store sales
Eliminate manual work
How SMARTELabel Works
SmartELabel simplifies price changes and promo execution – faster, more accurate, and fully centralized.
Update Centrally
Set prices, promos, and content centrally through the platform - per store, per region, or across all stores.
Push in Seconds
Updates are delivered instantly to digital labels - no printing and no manual distribution and replacement.
Auto-Scheduled Promotions
Set promo start and end times, and the system will push updates automatically and consistently across stores.
Live Monitoring & Update Tracking
See device status and update results in real time to keep every price accurate and synchronized.
What SMARTELabel Delivers
SmartELabel helps you reduce operating costs, rollout price changes and new promotions faster, and boost in-store sales with centralized, real-time control across every store.
Turn your shelves into dynamic & eye-catching sales tools
Lower operational cost
Cut recurring cost on printing and manual price tag changes.
Instant execution at scale
Push price and promo updates in seconds - store-wide or nationwide.
Higher pricing accuracy
Prevent shelf vs POS price mismatches that cause complaints and trust issues.
Less manual work, fewer human errors
Eliminate time-consuming, repetitive, and unproductive tasks while reducing pricing mistakes.
Faster promo updates, stronger conversion
Launch promos on time and react faster to market dynamics and competitor moves.
Modern store image & differentiation
Upgrade shelf communication with a clean, digital-first experience.
Key Features of SmartELabel
SmartELabel is built for retail chains to cut manual work, push changes faster, and keep the price accurate & consistent.
Real-Time & Instant Price Updates
Keep every shelf in sync with the latest pricing - less work, fewer mistakes, better consistency.
Integrated Multimedia Advertising
Show promotional images and videos alongside pricing information to make offers more noticeable and effective.
Centralized Price & Promo Updates
Control prices at one store - or hundreds - from a single platform. Push changes instantly with structured store/region targeting.
Store & Region Hierarchy Management
Our solution lets Head Office group stores by region (city → district → store) and push updates only to selected areas - enabling targeted local pricing, faster campaigns, and better control across your store.
Device Monitoring & Management
Monitor every label’s status in real time - see which devices are online, updated, or need attention to keep operations running smoothly and minimize downtime.
SmartELabel supports flexible technologies for different retail environments, including:
Cloud-based systems
Battery/Battery-free options
NFC-enabled devices
Wi-Fi/Bluetooth-enabled connectivity
And more (depending on store layout & needs)
Flexible Display Option
Choose the ideal format for your store layout, product type, and promotion needs.
E-Paper ESL
Best for store with high product quantity & variation
Full-Color ESL
Best for promo-heavy categories & high-traffic areas
Hanging LCD (Single/ Dual-sided)
Best for fresh zones and open shelving concept
Desk-mounted LCD
Best for checkout counters to boost cross-sell and upsell
Where SMARTELabel Fits Best
SmartELabel is designed for retailers with thousands of products, dynamic daily/ weekly promotions, and frequent price changes that require fast updates – especially across multi-store or chain operations.
Supermarkets and Hypermarkets
Convenience Store Chains and Minimarkets
Fresh Markets
Fruit Hall
Fresh Food Retail (Bakery, Deli, etc.)
Electronics and Gadget Retailers
Pharmacies and Health & Beauty Chains
Dept. Store and Fast-fashion Chains
Frequently Asked Questions (FAQ)
Quick answers to the most common questions about SmartELabel
Is SmartELabel only suitable for large supermarkets/ retailers?
No, SmartELabel supports everything from single stores to nationwide retail chains, with flexible implementation options. We can tailor the device type and rollout scope to your store
format and the frequency of your pricing and promotions.
How does SmartELabel reduce operational cost?
By eliminating recurring printing and manual label replacement, while also reducing errors and rework that consume store hours.
Can Head Office update prices across all stores at once?
Yes, SmartELabel enables centralized updates for a single store, multiple stores in selected regions, or all stores nationwide from one platform.
Can we run promotions automatically on a schedule?
Yes, you can schedule promotion periods so updates run consistently and on time – without relying on store teams to execute manually.
Which SmartELabel display type should we choose; E-paper, full-color, or hanging LCD?
It depends on your priorities: high-SKU efficiency (E-paper), stronger promo visibility (full-color), or maximum impact in fresh zones and open shelving (hanging LCD). Our team will recommend the best fit based on your store layout and campaign strategy.
Do you support nationwide deployments?
Yes, PT Murni supports multi-site implementation with nationwide coverage, supported by
100+ Service Points, 24/7 helpdesk, and 99.88-100% SLA compliance.
Welcoming the Future of Retail with SMARTELabel
Contact us today to get the best price and a tailored rollout recommendation for your store, directly from our specialists.