Jakarta, November 11, 2023 – In commemoration of National Retail Day on November 11, 2023, PT Murni Solusindo Nusantara, an ICT-based solutions provider, participated in the annual retail exhibition, INA SHOP, and Salon International de L’alimentation, also known as SIAL Interfood, at JIExpo Kemayoran, Central Jakarta.

As a member of APRINDO (Asosiasi Pengusaha Ritel Indonesia), PT Murni collaborates with APRINDO to support the Indonesian retail industry in overcoming challenges, enabling rapid growth, expansion, and global market penetration through digital technology.

Given the increasingly competitive retail landscape, consumers now prefer fast, seamless services along with satisfying in-store and online customer experiences.

“Customers now prefer services that are fast, accurate, secure, easy, and accessible through various channels,” said CEO of PT Murni Solusindo Nusantara, Christian Liadinata. This statement is emphasized by APRINDO Chairman Roy Mandey, highlighting the current trend in retail towards IoT (Internet of Things) and ICT (Information, Communication, and Technology) solutions.

“Most applicable and visible ICT-based solutions in retail are the use of digital smart signage, business process automation, and digital platforms to enhance exposure, sales, revenue, and marketing nationally and globally. This is the digital transformation currently evolving across all modern retail members of APRINDO,” said Roy Mandey, APRINDO Chairman (11/9/23).

INA Shop itself is an international exhibition for retail equipment and technology, held concurrently with the SIAL Interfood Exhibition, an annual event bringing together stakeholders of the retail industry (food and beverages) with solution providers along with national and international consumers. It was attended by 895 companies from 20 countries, including Bulgaria, Indonesia, Pakistan, China, Singapore, Malaysia, Greece, Jordan, Turkey, Thailand, Vietnam, South Korea, Taiwan, Poland, United Arab Emirates, India, Tunisia, the Netherlands, Saudi Arabia, and Pakistan.

PT Murni Offers Various Solutions for Digital Retail Transformation

From SMEs to large industries, the retail world offers equal opportunities for national to global expansion through business transformation utilizing digital technology and automation.

To facilitate more dynamic and real-time product promotions, digital banners/posters are needed for one outlet or even dozens, hundreds, or thousands of outlets that can be centrally managed and monitored.

To expedite cash counting, which is still largely done manually, cash counting machines make the process easier, faster, and more accurate for both small and large amounts of banknotes.

One of many challenges in retail transactions is the prevalence of counterfeit money. Therefore, a cash counterfeit detector is needed, for authenticity verification of individual pieces to large quantities of cash, in both local and foreign currencies.

To assist SMEs or retailers without promotional media in expanding markets, increasing sales, and branding on a national and international scale, the suggested business strategy is to build a website. PT Murni also offers instant websites, making it easy and quick for the SMEs to have their own website with an affordable investment.

Additionally, there are many other solutions that are capable of supporting the digital transformation of retail, including digital wayfinding, POS, self-service ordering systems, digital menu boards for F&B, queuing systems, and other technologies & solutions.

Choosing the Right Solutions and Providers is Key to Successful Transformation

The retail industry contributes to the economic development of Indonesia. Roy Mandey stated, “We know that our country, Indonesia, is economically supported by household consumption. Household consumption from year to year, from time to time — the closest is semester 1 which contributes 51.8% to our economic growth. Household consumption itself is supported by the retail industry by 40% of total household consumption. So, retail is a contributor to the economy,” said Roy Mandey.

To support retail development and economic growth in Indonesia, retailers need to undergo business transformation using the right technology. To ensure the success of business transformation, selecting competent and experienced solution providers is considered crucial.

PT Murni Solusindo Nusantara, with over 31 years of experience as a solution provider in Indonesia for various industries, including retail, is ready to provide tailored solutions to achieve the expected business transformation success that can help retailers grow, expand markets, and increase sales nationally & globally.

About PT Murni Solusindo Nusantara

PT Murni Solusindo Nusantara is an ISO 9001:2015 certified solution provider. Since its establishment in 1992, we have successfully implemented various strategic projects on a national scale and supported business transformations in various sectors. PT Murni has 6 branches, over 100 service points across Indonesia, supported by more than 700 staff. For more information, please visit the website www.murni.co.id.